Restaurant 7 Portes, innovation with 185 years of history
A benchmark for restaurants in Barcelona, the emblematic 7 Portes Restaurant has been offering traditional Catalan and Mediterranean cuisine since 1836.
We bring 7 Portes closer to local and international diners on the first website with double navigation, past and present. We have created a complete digital experience that perfectly conveys the restaurant’s history and values, showcases its gastronomic selection, and boosts sales from the different business areas.
Creativity
We devised a storytelling that allows the user to live the 7 Portes experience, past and present, before arriving at the emblematic restaurant. A welcome microspot enhances the character and personality of the 7 Portes. Both the microspot, as well as the images and the narrative, have been treated as powerful elements to show the differential values of the restaurant and attract traffic. Social networks have been integrated in a bidirectional way to permanently feed the storytelling of the brand.
Innovation
We bring the history of the 7 Portes to the present by incorporating artificial intelligence to color your black and white photos. The user can choose between browsing the web in the past, in the present or transporting the history of the restaurant to the present by coloring the old images. Double navigation and applied artificial intelligence make this project a masterpiece.
Business
The project incorporates direct sales in the online channel. In addition to making a selection of products for the new e-commerce, a gift voucher system has been devised as a new line of business and The Fork table reservation system has been integrated.
CMS Vento®
We integrated the CMS Vento®, specialized in the leisure sector, which covers all the stages of the Customer Journey and feeds the user’s interaction windows on the web. Our powerful CMS Vento® improves the acquisition, conversion and retention of users in the online channel. It also allows the client to streamline project maintenance, improve SEO positioning, enhance data collection and access a dashboard to measure conversion, funnels and KPI’s.
Result
One of the best digital projects in the sector that boosts online acquisition and sales, as well as a perfect integration between creativity, innovation and storytelling. The restaurant now has a project with a WOW effect that shows that the digital world can boost the gastronomic sector.
eMascaró Leisure
More than 20 years creating personalized, creative and innovative internationally recognized digital projects. Our know-how and our own methodology transform leisure into digital experiences for your clients.
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