Freshness, creativity and conversion in the new Inturotel digital project.
Inturotel is a Majorcan family hotel chain with more than 30 years of history and 6 hotels in Cala d’Or, one of the most privileged areas of the island of Mallorca.
The hotel chain has once again trusted eMascaró to renew its digital project to create a new unique digital experience for its customers with a totally renewed storytelling and brand image.
The different technologies and tools have been integrated to improve the user experience as well as the conversion through the direct channel.
- Interactive maps of the area
- Social networks
- Dynamic Booking Engine integration
- Loyalty club
We dedicated special attention to the user experience in the booking engine that we design to measure and that responds to the needs and search intentions of each client.
Likewise, we integrated an interactive illustrated map where guests can search for activities to do on the island, and the Inturotel team can manage the proposals from the CMS.
We integrated the CMS Vento®, specialized in the leisure sector, which covers all the stages of the Customer Journey and feeds the user’s interaction windows on the web. The powerful CMS Vento® improves the acquisition, conversion and retention of users in the online channel. It also allows the client to streamline project maintenance, improve SEO positioning, enhance data collection and access a dashboard to measure conversion, funnels and KPI’s.
The result is a digital project that reflects the purpose of the hotel chain’s new image with a look and feel and a fresh, creative and distinctive concept.
EMascaró has been creating personalized, creative and innovative internationally recognized digital projects for more than 20 years. Our know-how and our own methodology transform leisure into digital experiences for your clients.
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