Grup Balañá, commitment and loyalty in eMascaró Leisure
Grup Balañá, is a cultural company of reference for cinemas and theaters in Barcelona with more than 70 years of history and 3 generations of the Balañá family, since Pere Balañá Espinós opened the company’s first cinema in 1943.
A benchmark company in Barcelona with a wide cinematographic and theatrical offer in constant renewal and adaptation to new market trends, adapting venues to new technologies and betting on a new concept of nearby multiplexes and the exclusivity of its theaters.
In their commitment to innovation, they opted for a digital transformation in an accessible, dynamic project and with all the information available to the user, choosing eMascaró as a digital partner for the design, creativity and development of their digital project.
A fully customized design that makes the entire movie schedule, plays and promotions available to the user, with information and a trailer for each play, promoting the purchase of tickets thanks to a very intuitive and easy-to-use online ticketing integration.
As the basis of the commitment, work and loyalty with our clients, Grupo Balaña continues to trust eMascaró for its digital renewal, betting on an adaptation to new devices, where we have carried out a redesign of the home for mobile devices, improving access to movies and outstanding works, with the aim of bringing all this user experience from the smartphone itself..
The result, a commitment to unite culture and entertainment with the digital world, providing the best user experience and highlighting Grup Balaña as a benchmark in the leisure, culture and family entertainment sector.